Technology is everywhere today. You can’t succeed in any business without embracing cutting-edge tech, as it gives you a competitive advantage in your niche. Cannabis businesses are no exception; technology drives this market’s growth and equips forward-looking entrepreneurs with numerous business opportunities.
So, whether you have a chain of medicinal marijuana dispensaries San Diego or plan to launch a new store in Oregon, mastering some technologies will immediately give you the upper hand in the canna business. Here is a quick overview of modern tech trends you should consider seriously.
Cloud Data Management
Data storage and sharing efficiency play a vital role in any business operation today. Cloud services have advanced enormously in the past decade, giving users unrivaled security and ease of data management. You may try using cloud storage to amplify your data storage capacity without spending a fortune on expensive equipment and servers. Thus, using one of the top cloud providers guarantees instant data storage and retrieval, hassle-free data sharing with authorized third parties, and full compliance with data security regulations in your jurisdiction. As a result, your business operations’ productivity and service quality are bound to grow.Personalization
Quality of communication with clients makes or breaks modern businesses. It’s most relevant to online and offline stores, as online user data collection is way easier and more fruitful. You can engage modern data analytics and customer profiling tools to track your customers’ behavior on the website, their shopping preferences, and their interests in the weed product range. Based on that data, you can personalize product offerings to clients and maximize your revenue by giving your customers exactly what they need and when they need it.E-Commerce Advancements
The cannabis business is quickly expanding in the digital space in states where it has been recently legalized. Ordering weed and CBD-infused products is much more convenient online, as users get much savvier in terms of their comfort and time optimization. Thus, you can advance your online store’s operations with modern e-commerce tools, such as sales funnels and quick, safe order processing. There are still many limitations on cannabis marketing, and you can’t post ads openly advertising weed, so you should think out of the box to find effective e-commerce promotional tools for your business.
AI
AI has become a unique helper in any business sphere, and cannabis businesses can also reap its benefits in the form of insightful, nuanced analytics and personalized suggestions as to product marketing, weed growth, and even cybersecurity arrangements. AI tools specifically designed for the cannabis business can also help you ensure regulatory compliance and avoid fines or business liquidation. Some cutting-edge AI-powered solutions for cannabis store owners track and systematize the existing regulations in the company’s jurisdiction and assess the company’s activities and documentation against those laws. Once the AI system finds your operations incompatible with some legal aspect, it alerts you and provides personalized suggestions to improve compliance.Manufacturing Technology
Most stores collaborate with weed manufacturers and industrial growers or set up their own hemp-growing farms to access organic, US-grown hemp. Therefore, your store can also maximize the value of modern cultivation technologies to stay ahead of the competition and offer premium-level products to customers. Some important tech trends in this sphere include:- LED lighting. Weed growing has been an electricity-consuming business in the past, with the use of HID lamps that required much energy. Today, most indoor farms use LED lights to encourage weed plant growth, as these lamps are more optimal in terms of energy consumption. Besides, LED lamps don’t produce as much heat as HID lights do, thus reducing your expenditure on the ventilation system.
- Genetic engineering. There have been huge advancements in weed cultivation in the recent past, with genetic engineering progress driving the global agricultural practice. Now growers can modify the plant’s properties and grow weed strains with the necessary mix of properties to get more marketable weed products. You can also enjoy the gains of science to produce branded strains with a predetermined effect and appeal to specific customer categories with personalized products.
- AI-powered cultivation systems. Hemp plants are pretty picky in terms of the amount of light, humidity, and temperature. A single mistake can bring your harvest to naught. Therefore, the use of AI systems in cannabis cultivation is gaining momentum. You only feed the optimal parameters into the system and let it track the growing room. Once the parameters deviate from the norm, an AI system activates irrigators or air conditioning to bring the farm back to the norm. This way, the IoT ecosystem can work without human interference and produce optimal yields.